This is a redesign of Fendi's Demi Jour! When I stared sketching, I decided to play around with the angled shape in the middle of the purse since it's a focal point. In my design, the shape is rotated, and shifted as if it were extending away from the purse. Rather than putting a curve on the front flap, the angle of the shape is repeated, and reflected horizontally. The metal accent was my favorite feature on Fendi's design To give it purpose, I eliminated the strap, and used it as a handle for holding.